It’s a new year. And New Years resolutions are flying. Invariably, two or three people reach out to ask me advice about building a website.
I hear people say things like “I can’t do it.” Or “I’m not technical”.
And it’s true. You do have to be a bit technical. Being able to click a button. Be able to purchase a domain name. You have to gather up photos or images. Write all the text that your website will need. You’ll need to decide on the number of pages. What colors you’ll use.
“Maybe I’ll just hire someone.” You get some quotes. The minimum thousand dollar price tag intimidates you.
So the New Years resolution starts to die before it was really even born.
In a conversation with Sherry, I told her I was going to start building out a website for my “Coffee with Cliff” series.
“Will it be hard?” She asked.
“No,” I replied. “Websites are easy to build.”
But I don’t think about it as technical.
Rather than thinking about building a huge commerce, money making machine … why not think about your website simply a way to share your story?
You share your story, one story at a time.
You build the website the exact same way. One thing at a time.
In other words, do 1 thing every day. That’s it.
For about an hour in the evening, I do these “oner” projects.
After my conversation with Sherry, I bought “coffeewithcliff.com”. Just that one thing.
The next day, I built out the WordPress website. All I had to do was click 3 buttons and it was done. Just that one thing.
The next day, I hung a photo on the homepage of the website with “Coming Soon”. Just that one thing.
Tonight, I’ll do one more thing. And just that one thing.
Is the website pretty? Nope!
Is it going to win me any awards? Nope.
But by doing one thing, one small thing every day, then at the end of 30 days it will be a decent website.
Will it be Amazon.com?
Jeff Bezos, founder and owner of Amazon.com, has an army of highly paid programmers, engineers, UI experts, customer service reps …
I have an army of one. Me.
Bezos has tens of millions of dollars to pump into a state of the art website …
I have $100.
Does it bother me? Nope.
“People don’t buy what you do. People buy why you do it. And what you do simply proves what you believe.” – Simon Sinek, New York Times Best Selling Author “Start with Why”.
The product that I’m selling is irrelevant.
Everything I do revolves around connection. Strengthening relationships. I do that by sharing stories. Which is what my website will do.
Not everyone will like what I write. But I’m looking for those people who believe as I believe. They subscribe. Or buy my book.
Then the website will have served its purpose. It was nothing more than a platform to share my story.
So that dream you have?
That side project you want to start?
Do one thing every day.
You’ll be amazed at what you can accomplish.