Superior Approach – Cliff Duvernois

Scalin’ a big ol’ pile of doodie

“Zees is going to be big.” He said in his thick French accent. His eyes as wide as saucers. His face deadpan serious. Twenty five minutes earlier, he was scared. Freaked out. If I would have given him permission to leave, he would have bolted for the door. But I sat him down. Hit the record button. And recorded episode 2 of the podcast. Twenty five minutes later, he had done a 180. A smile beamed across my face. “He gets it,” I thought. “Message received.” I belong to this tight, online community of like minded entrepreneurs. Over this last year, I’ve really gotten to know them well. Jay, who hosts a great podcast out of Conejo Valley, posted this. This boutique agent in my area has tried to start a video podcast interviewing businesses, etc on FB live. He tried and tried. He had been constantly asking me about our [...]

They Offer Rewards for Making You Angry

I don’t follow all the traditional ways used by real estate agents to grow their business. Door knocking. Cold calling. Not for me. Now I keep one foot in this world. To see what tactics the real estate world comes up with. I take those and present them to you. Warn you if something shady is afoot. Something popped up in my feed. I want to show it to you. But before I do, I want to set the stage. There’s a line of phones, manned by real estate agents. Before they put their headsets on, they start jumping up and down. Motivational hip hop music blasts in the background. Shaking their hands and their heads, trying to psyche themselves up. Saying things to each other. “Every no gets you closer to a yes.” “You got this bro!” “You’re a good salesman!” Then they start calling. En masse. Interrupting [...]