I don’t follow all the traditional ways used by real estate agents to grow their business. Door knocking. Cold calling. Not for me.
Now I keep one foot in this world. To see what tactics the real estate world comes up with. I take those and present them to you. Warn you if something shady is afoot.
Something popped up in my feed. I want to show it to you.
But before I do, I want to set the stage. There’s a line of phones, manned by real estate agents. Before they put their headsets on, they start jumping up and down. Motivational hip hop music blasts in the background. Shaking their hands and their heads, trying to psyche themselves up.
Saying things to each other. “Every no gets you closer to a yes.” “You got this bro!” “You’re a good salesman!”
Then they start calling. En masse. Interrupting people’s dinner. Parties. Happy hour. All in the hopes of getting someone, anyone to just speak with them.
And thus the rejection slaughter begins. People hang up. They Curse.
But these agents are unphased. To them, rejection is the breakfast of champions. Making me wonder just how much rejection they can eat before they quit?
To combat this, some manager somewhere created this.
Cold calling bingo.
A game of rejection. So if someone hangs up on you, cross off that square. Cross off a row of squares and you win! Win what? Applebee’s Gift Card? Set of Steak Knives? Keep your job?
As I look over the board, I noticed that most of the paths to win require making someone angry.
Is that any way to do business? To grow a business?
I’ve read quite a few self-help books. Listened to great entrepreneurs speak. Never have I heard anyone say that making potential clients angry is a good way to build your business.
According to Forrester Research, most people will do business with someone they have a relationship with.
Relationships. Connection. The main focus of my business. I tell stories to help build relationships.
Stories are even integrated into our Documented Approach. We use Property Stories to help build a connection between potential home buyers and a home that’s for sale.
For me, I’d much rather have someone decide if they want to do business with me based on my character. My beliefs.
And I don’t believe making games and rewarding people for making others angry is anyway to grow a business.
That’s my 2¢.